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У товара «На заказ» всегда есть дополнительное время изготовления товара. Из-за того, что CTA кнопки товаров «В наличии» и товаров «На заказ» были одинаковыми, пользователи часто не понимали разницу между ними и получали негативный опыт из-за неверных ожиданий. CTA кнопки товара «На заказ» изменился на соответствующий действию — «Заказать». 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Постаралась охватить максимум доступных данных из текущей аналитики: конверсию в корзину и в избранное, тапы по кнопке «Сообщения» (написать продавцу), время загрузки экрана. Затем мы провели анализ текущего решения на iOS и Android: рассматривали интерфейс по смысловым блокам, которые должны отвечать потребностям пользователя. Выявили недостатки и сильные стороны экрана, опираясь на эвристики, а также на внутренние и внешние исследования. 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Постаралась охватить максимум доступных данных из текущей аналитики: конверсию в корзину и в избранное, тапы по кнопке «Сообщения» (написать продавцу), время загрузки экрана.\nЗатем мы провели анализ текущего решения на iOS и Android: рассматривали интерфейс по смысловым блокам, которые должны отвечать потребностям пользователя. Выявили недостатки и сильные стороны экрана, опираясь на эвристики, а также на внутренние и внешние исследования. 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Сформулировала основные потребности пользователей на экране товара для перехода в корзину: Увидеть необходимые характеристики товара Сформировать доверие Понять, как быстро получить товар Увидеть выгоду Найти альтернативу (если потребности выше не удовлетворены) Это помогло нам сфокусироваться на самом главном в предстоящих исследованиях.","absoluteBoundingBox":{"x":25842.0,"y":2363.0,"width":664.0,"height":376.0},"isolatedAbsoluteRenderBounds":{"x":25842.4609375,"y":2371.60009765625,"width":653.490234375,"height":360.599853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":664.0,"y":376.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0941176488995552,"g":0.0941176488995552,"b":0.0941176488995552,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:46:341"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:46:341"}],"lineHeight":[{"type":"VARIABLE_ALIAS","id":"VariableID:24:65"}],"fontFamily":[{"type":"VARIABLE_ALIAS","id":"VariableID:24:46"}],"fontSize":[{"type":"VARIABLE_ALIAS","id":"VariableID:24:60"}],"fontStyle":[{"type":"VARIABLE_ALIAS","id":"VariableID:24:50"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Чтобы глубже понять, как пользователи взаимодействуют с текущим экраном и в чём реальные проблемы, я решила сначала обратиться к накопленному опыту и нашим предыдущим исследованиям. 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